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While offset printing has been the go-to printing method for many years, digital printing is quickly becoming the new norm. Digital printing has advanced to the point where it can compete with offset printing in terms of speed, quality, and cost-effectiveness. Digital printing presses offer a host of benefits that traditional offset printing cannot match, and in this post, we’ll explore what those benefits are.

1. More cost-effective for short print runs

One of the greatest strengths of digital printing presses is their ability to produce shorter print runs at a lower cost. For example, if you only need 100 business cards, digital printing would be the more cost-effective option as it eliminates the need for expensive printing plates. Offset printing can be more cost-effective for larger print runs, but for small jobs, digital printing is the clear winner.

2. Faster turnaround times

Digital printing presses are also faster than offset printing presses. With digital printing, there is no need for lengthy setup times for plates, which means that the turnaround time is much shorter. This faster turnaround time allows for quicker delivery, which is especially beneficial when you’re on a tight deadline.

3. Reduced setup costs

One of the downsides of offset printing is that it requires expensive printing plates. Digital printing presses eliminate the need for these plates, significantly reducing setup costs.

two people reviewing a printed proof from a digital production press

4. Variable Data Printing

Digital printing presses can incorporate variable data into your prints, which allows for highly personalized marketing materials. This is especially useful for direct mail campaigns, where you can make each mailer unique to the recipient. By personalizing your marketing materials, you can increase engagement with potential customers and improve the chances of converting them into actual customers.

5. Improved Color Consistency and Accuracy

Digital printing presses offer excellent color consistency and accuracy, resulting in higher quality prints. With digital printing, you can be sure that the color of your prints will be consistent from one print job to the next. This consistency is particularly important for businesses looking to establish a strong brand presence with consistent colors and imagery.

Digital printing presses offer several advantages over traditional offset printing. From cost-effectiveness for small print runs to fast turnaround times and the ability to easily print variable data, digital printing boasts benefits that are hard to ignore.

About Proven IT

Proven IT helps organizations leverage technology to boost productivity, control costs and protect confidential data. Headquartered in Illinois with customers throughout the United States, popular solutions include Managed IT, Cybersecurity, Managed Office Services, Integrated Voice & Data, Physical Security Systems and Business Process Automation.